TikTok has joined the ranks of tech companies integrating generative AI into its advertising platform, unveiling its new “TikTok Symphony” AI suite for brands on Tuesday. The tools aim to streamline the creation of ad content, assisting marketers with scriptwriting, video production, and asset enhancement.

The suite introduces an AI video generator named “Symphony Creative Studio,” which boasts the ability to generate TikTok-ready videos from minimal advertiser input. The studio also offers brands pre-made video templates for campaigns, leveraging assets from their TikTok Ads Manager or product information.

Image Credits: TikTok

Another tool, the “Symphony Assistant,” acts as an AI helper for advertisers, aiding in script generation, refinement, and offering recommendations on best practices. For instance, brands can request the assistant to craft attention-grabbing lines for a product launch or provide insights into current trends on TikTok.

TikTok’s “Symphony Ads Manager Integration” empowers brands to automatically enhance existing videos, optimizing their visual appeal and effectiveness. This tool can revitalize previously created videos to make them stand out in the competitive TikTok landscape.

Image Credits: TikTok

Additionally, TikTok is launching a centralized hub for marketers called “TikTok One,” offering access to a vast network of creators, agency partners, and TikTok’s creative tools.

Leveraging predictive AI, TikTok is also rolling out new performance solutions to boost sales for advertisers. By inputting their budget and goals, advertisers can identify the most suitable creative assets and target audience for their campaigns.

Supporting this expansion, TikTok shared that 61% of users have made purchases influenced by the platform, with 59% using it to choose games and 52% researching cars based on TikTok content.

However, despite TikTok’s success in its ads business, a potential challenge looms. The app’s future in the U.S. is uncertain due to a recent bill signed by President Biden, which could ban TikTok if its parent company, ByteDance, doesn’t sell it. This situation may present an opportunity for other tech companies and startups to fill the void if TikTok faces a ban.